Ever wondered what defines a business opportunity? It can be a number of things. One example: vending machines are being touted as some fantastic business opportunity. OK, fine; put up 1000s of such gizmos all over — and retire early!

The all-knowing Wikipedia maintains that if there exists some need for something, and money can be made by fulfilling that need, then there is a business opportunity. Take an example: skin problems — such as acne, which many people have problems with. OK, you sell them some information on how to deal with acne, or a product that gets rid of acne. That’s a business opportunity right there.

Let’s pick a different subject: how to train your dog. Many people have dogs, and sometimes there may be problems with the dog’s behaviour. Now go out and offer this audience a book with dog-training advice. Put briefly; you make dollars if you reach out and help real people solve real problems. It is a real win-win situation.

Then there is another lucrative area — self-help stuff. You see, people are always dreaming of getting better — every day and in every way. Examples: stop smoking, lose weight, find happiness, discover the meaning of life. The idea is to come up with solutions to issues like these; and if you can do it that’s the road to success.

Look at it this way: rather than offering people problem-solving things; you are giving them dreams. What do I mean by that obscure statement? Well, you see, a product is actually judged by how it makes the user feel.

The reason for people to buy something is they think it will make them feel better. And with some products, this is very obvious. So, why do you think women like to use perfumes? Indeed, what other reason is there to use perfumes etc, except to feel good about yourself.

Companies which have understood the human feel-good urge are raking in truckloads of cash. Take a simple thing like how a product is packaged. Companies spend a great deal of money just to find out stuff like what color a box of laundry detergent should have to be most appealing to customers.

Which means: when you compare the merits of business opportunities, then consider if they have the potential to make people feel better. You could for example create an ebook on how to lose weight while eating your favorite foods. Do you think you could make it so your readers get a warm fuzzy feeling about themselves — if so you are right on track.

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